Email
Tracking & Analytics

Tracking & Analytics

Gordon CRM includes a first-party email tracking engine that measures recipient engagement — specifically email opens and link clicks — using your own branded domain.

[SCREENSHOT PLACEHOLDER: The email logs page showing delivery, open, and click states with timestamps]

Branded Tracking Domains

Rather than using third-party tracking links that can trigger spam filters, Gordon CRM isolates all tracking URLs and assets on your custom domain:

  • Branded Links: Wrapped links are served from links.yourdomain.com (instead of a shared tracking provider). This matches your sender domain and helps prevent domain mismatch warnings in Gmail and Outlook.
  • DKIM/SPF Compatibility: Disabling Resend's default tracking ensures that all click-tracking links align with your verified DKIM/SPF DNS signatures.

Open and Click Analytics

Email logs track interactions using several states:

1. Delivery Events

Logged when the recipient's mail server receives the email. This is verified directly via Resend delivery webhooks.

2. Email Opens

Tracked by embedding a transparent 1x1 pixel image in HTML marketing emails. When the email client loads the image, the open is recorded.

Note on Reliability: Open tracking is a low-confidence metric. Many email clients block images by default, and privacy proxies (like Apple Mail Privacy Protection) pre-load images automatically before a user opens the email.

3. Link Clicks

Recorded by wrapping links in marketing emails. When a contact clicks a link, they route through your tracking subdomain (/api/c/[id]) for a sub-100ms redirect to the target URL.

Naked Link Protection: To prevent phishing alerts, links where the visible text is a URL (e.g., <a href="...">google.com</a>) are left unwrapped, as rewriting the destination while keeping the text the same looks suspicious to spam filters.

Deliverability Optimizer

If you are sending from a new domain that has not yet established a reputation with major email providers, you can prioritize delivery success over analytics:

  • Optimize for Deliverability: Enabling this toggle in your campaign or broadcast settings removes all tracking pixels and link wrapping. This ensures your emails are sent as plain, unmodified HTML, maximizing your chance of landing in the inbox.
  • Unsubscribe Compliance: Unsubscribe links and marketing consent gates remain fully enforced even when the deliverability optimizer is active.

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