Merge Fields

Merge fields allow you to personalize email subject lines and bodies. By inserting special placeholders, the system dynamically swaps the tags with contact-specific or event-specific information when the email is sent.

Syntax

Placeholders use double curly braces around the field name:

Hello {{first_name}}, your schedule is ready!

Formatting: Spacing inside the curly braces is flexible. {{first_name}}, {{ first_name }}, and {{ first_name }} are all recognized identically.
Case Sensitivity: Field names must be written in lowercase.

Available Fields

You can use the following merge fields in your campaigns and broadcasts:

Merge Field	Resolves To	Typical Use Case
`{{first_name}}`	The contact's first name	Personal greetings ("Hi Jane,")
`{{last_name}}`	The contact's last name	Full name displays
`{{email}}`	The contact's primary email address	Account or billing confirmation

Fallback Behavior

If a contact is missing a value for a merge field (e.g., they don't have a first name in their profile), the system automatically replaces the tag with an empty string. This ensures that raw curly brackets {{...}} are never visible to your recipients.

Any unrecognized fields or typos (like {{fist_name}}) are also silently removed.

Personalization Examples

Here are common ways to personalize email templates:

1. Subject Line Personalization

{{first_name}}, check out our latest updates!

Resolves to: Jane, check out our latest updates!

2. Campaign Welcome Drip

<p>Hi {{first_name}},</p>
<p>Thank you for subscribing to our newsletter! We are excited to have you with us.</p>
<p>Warmly,<br/>The Team</p>

Resolves to:

<p>Hi Jane,</p>
<p>Thank you for subscribing to our newsletter! We are excited to have you with us.</p>
<p>Warmly,<br/>The Team</p>

Campaigns — Build multi-step drip schedules
Broadcasts — Send one-time emails to targeted lists
Technical Reference: Email — Database schemas and merge field resolution details

Email Settings Tracking & Analytics